Talking Colors, Part 4

(Subscribers: I apologize for the flood of emails you are about to get concerning “Talking Colors”. These are some old posts that I had posted about four months ago that had taken down… I can’t remember the reason. I’m really sorry…)

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So, I was looking for anything important enough in the Bible that would fall into 3rds, 6ths, 12ths, and so on.

There was one other problem: I couldn’t read or understand Hebrew. Thankfully, I had a copy of the New International Version Bible with a few footnotes for Hebrew Translation.

When His inspiration came for , “Twelve Tribes” of Israel, I could run to my Bible.

This would be the ultimate test  of how much the utility the Bible had. I knew I would find something in the Bible – but I was also holding pretty firmly to those colors as well…

Happy coincidence.

Did you know that the word “coincidence” does not exist in the Hebrew language? So I’ve heard…


  • Take the Additive Color Spectrum:

  • Now divide it into 12 equal parts:













  • …and translate these names into whatever language have you (Here it is in English):

(Most Traslations are according to Zondervan New International Vercion Study Guide Notes, 2008:)

“See, a son (The Hebrew also sounds like “he has seen my misery”)

He who Listens [Obeys, Hearkens]




My Struggle

Good Fortune



Honor [House] (Some other translations have “Dwelling place” or “Glorious dwelling place” – You get the idea.)

May He Add

Son [of my] Right Hand

  • Next: The common knowledge is that red is followed by orange, then yellow in color spectrum, regardless of the science used.
  • Now place the names in order upon each slice of the pie, one name per slice.

And there you have it…

The twelve Tribes of Israel, mapped to an additive color wheel… provide the nuances of color meaning that evade us today, and a psychologist will probably spend hours trying to categorize.

A warning: just because two colors look the same, does not mean that they are the same.

Your brain might be able to tell the difference between the colors – once you view them apart!

Need more Clues?


I have a rule of thumb: If the choice of color remains popular for a very long time, this is might be the reason. Look at it this way: there are dozens of places that we can see a particular color – but only one of those occurrences will stick in our minds the most.

Why does the street cone have to be orange, or everything else online that works (or is supposed to work) have to be blue? What about that famous jeweler with that trademark color that is greener than robin’s-egg blue?

If the actual behavior of a concept or object, like wireless communication or the color of dreams actually matches a color, the mind remembers it. It is color amplification: score.



One should never disregard a “historical” attribute of a color, which will actually be stronger than the “color wheel” attributes above.


Say I gave you red M&M. It contained no sugar and was bitter. Your spit it out.

Say I am able to convince you to eat another M&M. This time it is blue.

This time, the candy tastes “Fine”.

Now, say I were to offer you two M&M’s – One was blue and the other red.

Which on would you choose?

If you were learning

(even if I could have tampered with any of the candies – without regards to color).

Would color alone have an influence? Possibly. If you happened to like the color red, you might like the color enough strongly enough to eat the red M&M once again.

Think of shopping in a store. Unless you are looking for a particular phrase or “group of words” to help you decide, package design and color would have a powerful influence on how you choose “randomly”.

People use all kinds of information to make a decision. In a store some use language by looking for words and phrases. Maybe you want to hear what the floor manager has to say about the item. Some use color, some use form, others are more tactile.

If you bought a brand or variety that you later disliked, and the purchase was not based on “language” but was based on form and color – let’s assume you do not a have a strong sense of smell.

A few things may happen:

You may finally take note of the wording and avoid the brand or variety in the future.

You may avoid the packaging.

You may avoid the color scheme.

Or, if you are strongly attached to the color, you may end up buying the product again, or an item in a similar package.

Under non-psychotic circumstances, it shouldn’t matter, if your favorite color happened to be red, or you happened to have been bitten by a blue dog when you were younger.

Are you saying I’m crazy, idiot?

Some things don’t kill us fast enough, that being drawn to them can be called an “official disorder”.

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10 thoughts on “Talking Colors, Part 4

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